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Marketing is a key factor in the growth of small businesses. However, many small business owners and aspiring entrepreneurs face challenges such as limited budgets, time constraints, and marketing expertise. The good news, summarized below and detailed further in a full article on my website, www.erickkasner.com , which can be downloaded, is that effective marketing doesn't require large advertising budgets or complex strategies. With a strong foundation and consistent effort

Starting a business or nurturing a startup is both thrilling and challenging. The road to success is often filled with obstacles and uncertainty, leading to moments of self-doubt. But one of the strongest tools at your disposal is your mindset. A shift in perspective can improve your success and happiness, both personally and professionally. This blog post will provide practical steps to help you transform your mindset, leading to business growth and a more fulfilled life. Un

ERICK KASNER, PhD For those of you still working toward launching a business or startup, or already in business, shifting your mindset to achieve greater success and happiness involves adopting a well-rounded approach that nurtures both your internal attitude and external actions. Here are some effective key steps to guide you through this transformative process. 1. Adopt a Growth Mindset The belief that abilities and intelligence can be developed through dedication and hard

By Erick Kasner, PhD During my five years as a SCORE mentor, the biggest obstacle facing most of my clients was the issue of having a...

We’ve all seen the headlines – someone leaves their 9 to 5 job to follow their passion and starts a successful business. It sounds like a...

I am pleased to introduce you to my new Aspiring Entrepreneur Series guidebooks, which are available for free download in PDF format from...

Intellectual property (IP) protection is essential for an aspiring entrepreneur for several reasons. Here’s why it matters: For an...

Are you ready to turn your passion into a thriving business? Whether you are starting from scratch or refining a growing business,...

For Aspiring Entrepreneurs, This Is A Must Read